What do you think of the burger-sharing white folks who travel around the globe in this short Burger King advermentary (or if you like, docutisement)?
If you've seen ads from this new campaign, you probably know that this American film crew manages to find people who've never had a burger before. They label these curiously pre-modern people "Whopper Virgins." Then the white folks generously help the curiously pre-modern folks lose their virginity.
Are these white American burger-bearers benevolent cultural emissaries, helping to spread American goodness? Or are they intrepid and courageous foot soldiers, helping to enhance the great good of American corporate profits in a mercilessly sagging economy?
These taste-tests were conducted in Thailand, Romania, and Greenland. Does race matter here?
h/t: Gwen at Sociological Images, where there's more on this ad campaign